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欧洲DIY市场2026年规模预计€680亿，线上渗透率从2019年的15%涨到2026年的33%，是中国供应链的天然优势领域。两个主要渠道：ManoMano（垂直平台，DIY用户精准，佣金12-15%）和Amazon Home（综合平台，流量大但竞争激烈，佣金8-15%）。中国卖家的策略：ManoMano做专业品类（水管、电气、园艺配件）建品牌，Amazon做标准品类（工具套装、收纳）走量。
来源：Statista欧洲DIY市场报告2026 | 2026年6月
