📌 一句话速览
用户增长（User Growth）不只是广告投放——2026年完整的增长链路：获客（广告+SEO+社媒）→激活（首单优惠+快速配送）→留存（邮件营销+社群）→推荐（Referral Program）。AARRR模型中中国卖家最弱的是留存和推荐——大部分卖家只会烧广告获客。
💡 行动清单
- 建Referral Program——老客带新客成本最低
- 邮件+社群做留存
- 首单优惠提升激活率
来源：Growth Marketing 2026
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