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Sign up with just an email address and you get access to this tier instantly.
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By agreeing to this tier, you are billed every month after the first one until you opt out of the monthly subscription.
We have a curated list of the most noteworthy news from all across the globe. With any subscription plan, you get access to exclusive articles that let you stay ahead of the curve.
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某中国家居品牌在德国市场同时投放TikTok和Meta（Facebook+Instagram）广告，预算均分€3,000/月，测试周期3个月。
| 指标 | TikTok | Meta |
|---|---|---|
| CPM | €6.80 | €12.50 |
| CPC | €0.35 | €0.58 |
| CTR | 1.9% | 1.2% |
| CVR | 1.5% | 3.2% |
| CPA | €23.30 | €18.10 |
| ROAS | 1.3x | 1.7x |
TikTok曝光成本低、互动高，适合品牌曝光和种草；Meta转化率高、用户购买意图强，适合收割和再营销。最佳策略：TikTok做前端引流+Meta做后端转化。
