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马帮、芒果店长、通途是中国跨境卖家最常用的三个ERP。核心差异：芒果店长（免费版可用、轻量、适合初创单人）、马帮（¥1999起/年、15+平台对接、适合月销>5万欧的团队）、通途（库存管理最强、适合多渠道大卖）。选型标准：日订单<50选芒果店长、50-200选马帮、>200选通途。
ERP的核心价值是”一个系统管理所有平台”——库存同步、订单处理、采购管理、财务报表。没有ERP时，一个3平台卖家每天花2-3小时手工处理订单和库存。上ERP后缩短到30分钟。芒果店长的优势是零成本起步——免费版支持Amazon+eBay+速卖通，适合测试阶段。马帮的优势是平台覆盖最广——支持Amazon、Allegro、Kaufland、Cdiscount、Bol、ManoMano等15+欧洲本土平台。通途的优势是库存WMS管理——支持多仓库存、批次管理、效期预警，适合有多个海外仓的大卖。
