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Temu 在欧盟已被正式列为超大型在线平台（VLOP），依据欧盟《数字服务法》（DSA），月活跃用户超过4500万的平台必须接受最严格的合规审查。Temu 的欧盟月活用户已突破1.5亿，年合规成本预估在3000万-5000万欧元之间。
2026年7月初，欧盟委员会正式将 Temu 列入 VLOP 名单，与 AliExpress、Amazon、TikTok 等平台并列。DSA 对 VLOP 的合规要求包括：系统性风险评估、算法透明度、独立审计、危机响应机制、广告资料库公开等。对中国卖家影响：产品合规门槛将提高，算法流量可能重新分配，售后成本预期上升。
来源：欧盟委员会DSA透明度数据库 | 2026年7月
