📌 一句话速览
Shein 正在加速推进欧洲本土化战略。波兰、捷克和意大利三大仓储物流中心总面积已扩至45万平方米，欧洲本地发货率从35%提升至60%以上。米兰设计中心将于2026年Q3投入运营。
🔍 深度解读
Shein 本土化源于三重压力：欧盟取消150欧元免税政策、合规审查升级、消费者对可持续性的质疑。波兰仓库从8万平方米扩至22万平方米，使发往德国的包裹只需1-2天。本土发货避免了关税冲击——货物已以B2B模式批量进口。
来源：Shein 官方供应链白皮书 | 2026年6月
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