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We have a curated list of the most noteworthy news from all across the globe. With any subscription plan, you get access to exclusive articles that let you stay ahead of the curve.
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We have a curated list of the most noteworthy news from all across the globe. With any subscription plan, you get access to exclusive articles that let you stay ahead of the curve.
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德国第二大电商平台 OTTO 发布新招商政策：入驻保证金从5000欧元降至2000欧元；推出「德国仓优先」流量加权机制；开放家居和户外运动品类给中国卖家。
OTTO 平台上中国卖家数量仅为 Amazon 德国站的1/20，但平均客单价高出15%。使用德国本地仓发货的商品在搜索排序中将提升20%-30%权重。家居大类（智能家居、电动工具）和户外运动（露营装备、自行车配件）首次向中国卖家开放。
来源：OTTO Seller Summit 2026 | 2026年7月12日
